Scenario Planning and What-Ifs You Can Act On
Create three linked scenarios using the same structure so comparisons remain apples-to-apples. Adjust pricing, unit volumes, and payment delays only where assumptions truly shift. Decision-making becomes calmer because you already rehearsed the hard moves before pressure arrives.
Scenario Planning and What-Ifs You Can Act On
A tornado chart or driver sensitivity table shows which assumptions swing cash the most. One SaaS founder learned churn mattered more than new trials. They refocused on retention and stabilized runway by three months without adding marketing spend.